Project Details
Wombi's parent company, Australia based 'Lug + Carrie,' tapped Round Two to design and develop the branding, voice, and content. My goal as design director was to bring youthful branding inspired by nostalgic design, aiming to lower the barrier to entry for owning an E-bike. Our efforts continued into production focusing on their launch campaign first with supplemental shoots to follow.
Client
Role
Category
Year
Lug and Carrie
Design Director // Producer
Brand Identity // Production
2022-23
A first of its kind E-bike subscription to replace your car in the congested city. Creating a smoother commute and more sustainable future.
"In our approach with assisting Wombi from start to post launch, we focused on embodying their key pillars: spirited, contemporary and informative."